中小酒店开始抱团取暖了

Core Insights - The article discusses the formation of the "Eight Directions Alliance," a digital membership cohabitation platform initiated by seven regional hotel groups in China, aiming to enhance customer loyalty and resource sharing among them [1][3][12]. Group 1: Alliance Formation - Seven regional hotel groups, including Zhejiang Junting and Hunan Huiyou, have come together to create a platform that allows 50 million members to share and utilize their membership benefits across different brands [3][12]. - This initiative marks a significant shift in the hotel industry, which has traditionally operated in isolated silos, with each group maintaining its own membership systems and databases [3][12][14]. Group 2: Technological Integration - The success of the alliance is attributed to the underlying technology provided by Luyun, which enables seamless integration of membership data, pricing, and inventory across the participating hotel groups [17][20]. - The unified technical framework allows for real-time data sharing and eliminates the need for complex system integrations, which have historically hindered similar collaborations [18][20]. Group 3: Market Dynamics - The alliance addresses the challenge of regional hotel groups losing high-value members when they travel outside their local areas, as these members often turn to national chains or online travel agencies (OTAs) [12][13]. - By pooling resources and creating a virtual network, the alliance aims to retain these members and reduce customer acquisition costs for all participating hotels [25][26]. Group 4: Future Prospects - The Eight Directions Alliance has the potential to evolve into a large-scale open organization within the Chinese hotel industry, allowing for rapid expansion without the need for physical infrastructure [27][28]. - Future developments may extend beyond hotel services to include attractions, cruises, airlines, and banking, creating a comprehensive lifestyle service platform for members [30].