光大证券：维持波司登“买入”评级 品牌羽绒服业务稳健增长

Core Viewpoint - Everbright Securities maintains a "Buy" rating for Bosideng (03998), highlighting stable revenue growth and an increase in net profit margin despite a volatile external environment [1] Financial Performance - For the first half of the 2025/2026 fiscal year, the company achieved a revenue of 8.93 billion RMB, a year-on-year increase of 1.4%, and a net profit of 1.19 billion RMB, up 5.3% year-on-year, with an EPS of 0.1 RMB and a proposed interim dividend of 0.063 HKD per share [2] - Key profitability metrics showed a gross margin increase of 0.1 percentage points to 50%, operating profit margin up 0.3 percentage points to 17%, and net profit margin up 0.5 percentage points to 13.3% year-on-year [2] Business Segmentation - In the first half of the fiscal year, the revenue breakdown by business segment was 73.6% from branded down jackets, 22.9% from OEM management, 2.8% from women's wear, and 0.7% from diversified clothing, with the core branded down jacket business showing steady growth [3] - The branded down jacket revenue composition by brand was 87.1% from the main brand Bosideng, 5.8% from Xuezhongfei, 0.2% from Bingjie, and 6.9% from other related materials [4] - Revenue by sales channel showed 36.7% from self-operated stores, 56.4% from wholesale, and 6.9% from other sources, with year-on-year growth of 6.6%, 7.9%, and 22.8% respectively [4] Online and Offline Sales - Online sales for all brands reached 1.43 billion RMB, a 2.2% increase year-on-year, with branded down jackets contributing 1.38 billion RMB, up 2.4%, accounting for 21.1% of down jacket revenue [4] - As of September 2025, the company operated 3,558 stores for its down jacket business, a net increase of 88 stores (+2.5%) since the beginning of the fiscal year [4] Profitability and Efficiency - The gross margin for the branded down jacket business was 59.1%, with Bosideng and Xuezhongfei at 64.8% and 47.9% respectively, while the OEM business gross margin was 20.5%, reflecting improvements from focusing on core clients and enhancing ODM capabilities [5] - The company's expense ratio decreased by 1.1 percentage points to 32.4% year-on-year [6] - As of September 2025, inventory was 4.74 billion RMB, a 19.9% increase from the beginning of the fiscal year but a 20.3% year-on-year decrease, with inventory turnover days reduced by 11 days to 178 days [6] Long-term Strategy - The company is committed to long-term development, launching upgraded products and enhancing brand presence through collaborations with top designers and flagship store renovations [7]