Hua Er Jie Jian Wen·2025-12-01 03:45Core Viewpoint - The focus of the market debate regarding Meituan has shifted from "when will losses peak" to a deeper concern about "how much of Meituan's competitive moat remains" [1] Group 1: Financial Performance - Meituan's adjusted operating loss for Q3 was 17.5 billion RMB, better than Goldman Sachs' expectation of an 18.8 billion RMB loss [2] - The market's initial reaction was negative due to cautious comments about future performance, despite some positive signals [2] - The basic scenario suggests a 17% upside potential, with a target price of 120 HKD, reflecting concerns over long-term profitability [2] Group 2: Competitive Landscape - The market has shifted focus from short-term subsidy wars in the food delivery business to evaluating Meituan's defensive capabilities against strong competitors like Alibaba and Douyin [2][3] - Meituan's unit economics are superior, with an estimated loss of 2.6 RMB per order compared to Alibaba's 5.2 RMB per order [3][6] - The competition is expected to intensify, with concerns that if rivals continue to invest heavily, Meituan's profit margins could be pressured [2][6] Group 3: Future Scenarios - The optimistic scenario suggests a potential price target of 152 HKD, contingent on verifying several conditions [4] - The pessimistic scenario indicates a potential drop to 77 HKD due to ongoing competitive pressures and losses [4] - Meituan's strong cash position allows it to endure prolonged competition, while rivals may face significant financial strain [6] Group 4: Market Dynamics - Meituan's market share is expected to recover as irrational subsidy wars normalize, allowing it to regain lost market share in low-ticket orders [3] - The long-term EBIT expectation for Meituan's food delivery business has been revised down from 0.8 RMB to 0.7 RMB per order due to increased competition [3] - The long-term profit margin expectation for the in-store, hotel, and tourism (IHT) business has been reduced from 30% to 27% due to competitive pressures from Douyin and Gaode Map [3]