银发经济活力涌动 “科技+服务”催生多样“智”享养老消费新场景

Core Insights - The recent implementation plan aims to enhance the adaptability of supply and demand in consumer goods, targeting the formation of three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots by 2027, with the elderly products market being one of the trillion-level sectors [1] - The elderly products market in China has grown from 2.6 trillion yuan in 2014 to 5.4 trillion yuan in 2024, reflecting a compound annual growth rate of 7.3%, indicating a shift in consumption demand from basic needs to quality upgrades among the elderly [1] Group 1: Technological Innovations for the Elderly - The introduction of exoskeleton robots in parks allows elderly individuals to save approximately 30% of their physical energy while hiking, with over 30 units deployed for rental [3] - New AI products, such as intelligent wheelchairs and smart bathing machines, are being developed to meet the specific needs of the elderly, enhancing their quality of life and convenience [4][8] - The acceptance of technology among the elderly is rising, with 68.2% of individuals aged 60-75 using smart devices, indicating a transition from "aging with care" to "aging with enjoyment" [8] Group 2: Elderly Tourism Trends - The elderly tourism market has evolved from traditional sightseeing to a more personalized and quality-focused experience, with over 280 million elderly tourists expected in 2024 [8] - Customized travel products are increasingly being offered to meet the specific preferences of elderly travelers, with a 42% year-on-year growth in cross-province travel orders for the 55-70 age group [16] - Train services for elderly tourists are implementing personalized management and catering to dietary needs, enhancing the overall travel experience [14][16] Group 3: High-Quality Elderly Care Services - High-quality elderly care services are becoming a core support for the silver economy, driven by policy guidance and market demand, focusing on integrated medical and elderly care [17] - The integration of medical insurance across regions is facilitating easier access to healthcare for elderly individuals, with significant reductions in out-of-pocket expenses [20] - The development of elderly care centers is supported by government funding, with a notable increase in the number of facilities and beds available, promoting a higher quality of life for the elderly [24]