Core Insights - The index fund market is rapidly growing, with nearly 3,000 funds and a total scale of 6.72 trillion yuan by the end of Q3 2025, alongside a record 328 new ETFs launched this year, exceeding 250 billion yuan in new issuance [1] - The industry is facing intensified competition characterized by "issuance wars, fee wars, and scale wars," leading to compressed profit margins for fund companies and decision-making challenges for investors [1] - Tianhong Fund is leveraging its internet-based approach and extensive experience to transition from "tool provision" to "comprehensive solution" offerings, highlighting its unique characteristics in the large index business [1] Differentiated Product Line - Tianhong Fund is avoiding the saturated broad-based index market by adopting a "forward-looking segmentation + comprehensive core" differentiation strategy [2] - The fund has launched products targeting "new productivity" sectors, such as the Tianhong CSI Hong Kong-Shenzhen Cloud Computing Industry Index ETF, which integrates both Hong Kong and domestic computing hardware providers [2] - As of Q3 2025, Tianhong's index products in the photovoltaic industry and other sectors have achieved significant scale, with the Tianhong CSI Photovoltaic Industry ETF nearing 10 billion yuan [2] Index Enhancement Strategy - Tianhong Fund is focusing on index enhancement as a core competitive advantage, aiming to create sustainable excess returns for investors [3] - The fund has 19 index enhancement funds with a total management scale exceeding 12.08 billion yuan, positioning it among the few "hundred billion-level index enhancement teams" in the industry [3] - Performance metrics show that Tianhong's index enhancement products have consistently outperformed industry averages, with notable excess returns over the past several years [3][4] Technology and Investor Engagement - Tianhong Fund is utilizing technology to enhance investor services, addressing common pain points such as "zombie investment" and "difficulty in profit-taking" through innovative investment plans [5] - The fund has introduced improved grid trading tools and developed an index analysis module to assist investors in comparing indices effectively [6][8] - By integrating professional education and deep insights from fund managers, Tianhong Fund has built strong user engagement, leading to a significant number of account holders in its equity index products [8] Market Positioning and Future Outlook - The shift in domestic index investment towards high-quality development emphasizes customer value creation over mere scale competition [9] - Tianhong Fund's model, centered on customer needs, technology, and solution delivery, is expected to lead the index investment sector into a new phase focused on segmentation, quality returns, and deep customer engagement [9]
宽基全覆盖，细分有锐度 天弘基金指数业务覆盖1281万户持有人
Sou Hu Cai Jing·2025-12-01 03:56