茶饮跃迁迎新势，破界融合焕新生——第二十一届中国茶业经济年会新茶饮交流会成功举办

Core Insights - The 21st China Tea Economy Annual Conference focused on the theme "Breaking Boundaries, Integration, and Rebirth," gathering representatives from new tea beverage brands, supply chain companies, research institutions, and industry experts to discuss innovation and international expansion in the tea industry [2][19] - The event highlighted the transformation of traditional tea consumption towards multi-scenario and experiential approaches, emphasizing the importance of collaboration in driving the tea industry's value [3][10] Industry Trends - The new tea beverage sector is experiencing a shift from single product competition to collaborative innovation across the entire industry chain, which is crucial for high-quality development and integration with new consumer trends [10][19] - The conference featured reports from key industry figures, including the founder of Gu Ming and representatives from Nestlé and the Chinese Academy of Agricultural Sciences, showcasing the latest advancements in raw material application, flavor development, and supply chain integration [10][11] Cultural and Educational Initiatives - The launch of the book "New Style Tea Beverage: Eastern Flavor" represents a significant step in summarizing theoretical and practical aspects of the new tea beverage industry, highlighting the collaborative efforts of various brands and organizations [13][15] - The book aims to present the innovation logic and cultural expressions of the Chinese new tea beverage industry, providing valuable insights for future development [13][15] Collaborative Efforts - The event served as a platform for deep exchanges among industry leaders, focusing on cultural expression, supply chain efficiency, and international development directions for new tea beverages [17][19] - The China Tea Circulation Association plans to continue fostering innovation and collaboration within the industry to enhance the quality and global presence of Chinese tea culture [19]