读书博主赵健：一个高质量的长寿时代正在到来

Core Insights - The article highlights the transition of Zhao Jian from owning a large bookstore to becoming a successful self-media book blogger, emphasizing the impact of digital platforms on reaching a wider audience [1] - It discusses the growing trend of health and wellness among older demographics, particularly the engagement of users over 60 years old in fitness and health-related content [1] Group 1: Industry Trends - The "high-quality longevity era" is emerging, with a significant portion of Zhao Jian's audience being over 60 years old, indicating a shift in consumer demographics towards older adults [1] - There is a notable increase in the consumption of health-related products, exemplified by the sale of over 1,000 units of a local air purifier priced at 4,999 yuan shortly after its launch [1] Group 2: Consumer Behavior - Older consumers are becoming more adept at using technology, with some demonstrating a higher proficiency in AI applications than younger generations [1] - The popularity of health and fitness content is expected to persist, as Zhao Jian suggests that while media may evolve, the focus on health will remain relevant [1]