飞书深诺集团创始人兼CEO沈晨岗：营销+AI双轮驱动，中国企业全球征程加速度｜WISE2025 商业之王

Core Insights - The WISE 2025 Business King Conference aims to anchor the future of Chinese business amidst uncertainty, focusing on the transformation driven by technology and marketing [1] - The conference highlights the importance of AI and digital infrastructure in the next wave of global competition, as emphasized by the CEO of Feishu Shenno [1][2] Group 1: Marketing Trends - Global digital marketing spending has surpassed $870 billion, indicating its critical role as the "engine" of the business era [5] - The penetration rate of global mobile social media is nearly 70%, with platforms like Facebook and TikTok having billions of active users, providing unprecedented opportunities for Chinese companies to reach global consumers [5] - The new generation of marketers in China is focusing on quantifying the entire consumer journey, from awareness to loyalty, moving beyond superficial metrics [6][7] Group 2: Challenges in Marketing - The first challenge is information overload, with the exponential growth of data making it difficult for companies to manage and integrate effectively [10] - The second challenge is the confusion over metrics, as the abundance of KPIs complicates decision-making and strategy formulation [11] - The third challenge is decision lag, where the rapid market changes make timely and clear decision-making increasingly difficult [11] Group 3: AI as a Solution - AI is revolutionizing marketing by enhancing content production, allowing for rapid generation of creative materials [14] - AI improves data collection and management, increasing efficiency and accuracy in user research and market analysis [15] - AI transforms marketing effectiveness measurement, enabling marketers to identify the most impactful touchpoints and optimize spending [15] Group 4: Future of Marketing - The marketing paradigm is shifting from reliance on intuition to data-driven decision-making, leading to a more systematic and scientific approach [18] - With algorithms and data as reliable guides, marketing is evolving towards a more automated and intelligent framework, enhancing overall market performance [20] - Chinese companies are transitioning from being users of global digital infrastructure to becoming builders of global digital marketing and business foundations [20][21]