Winka Times(SH:603101) Quan Jing Wang·2025-12-01 05:41Core Insights - The core viewpoint of the news is that Huijia Times has launched its first instant retail online supermarket, marking its entry into the instant retail sector and leveraging its local advantages to enhance market penetration [1][2]. Group 1: Company Strategy - Huijia Times has introduced its first instant retail online supermarket, Huijia Times Supermarket Zhongshan Road Store, which is available on major platforms like WeChat Mini Programs, Meituan Waimai, and Taobao Flash Purchase [1]. - The company aims to utilize its core stores to expand the instant retail model, enhancing its online shopping experience and integrating offline and online services [2]. - The supermarket's online platform has incorporated local adaptation advantages into its service radius, with different delivery ranges for various channels, ensuring efficient service delivery [3]. Group 2: Market Penetration Tactics - To quickly capture market share, Huijia Times has implemented attractive promotional strategies, including a free delivery threshold of 59 yuan and differentiated discounts for new and existing customers [4]. - The platform has launched over 3,000 SKUs, focusing on essential consumer goods like fresh produce and dairy products, ensuring high cost-performance ratios to meet daily purchasing needs [4]. - The multi-channel approach, utilizing WeChat Mini Programs, Meituan Waimai, and Taobao Flash Purchase, allows the company to leverage third-party traffic while building private domain traffic through its official platform [4]. Group 3: Industry Analysis - Industry analysis indicates that as competition in instant retail intensifies, regional retail companies will need to focus on local supply chain capabilities, fulfillment efficiency, and user operations [5]. - Huijia Times' move into instant retail not only reflects its digital transformation but also provides a reference path for other regional retail enterprises [5]. - Continued optimization of product structure, improvement of delivery times, and enhancement of membership operations could position Huijia Times as a leader in the local instant retail market [5].