挪威对华三文鱼出口同比增长111% 挪威海产局与盒马鲜生启动合作

Core Insights - The collaboration between the Norwegian Seafood Council and Hema Fresh aims to enhance the quality presentation, consumer experience, and awareness of Norwegian sashimi-grade salmon in China [1][3] - China has become the sixth largest market for Atlantic salmon globally, surpassing traditional consumer countries like Brazil and Spain, with a significant year-on-year growth in imports [1][2] Group 1: Market Trends - In the first ten months of 2023, China imported 143,743 tons of Atlantic salmon, marking a 47% increase year-on-year [1] - Norway's salmon exports to China reached 76,901 tons in the same period, a remarkable 111% increase, with export value hitting 6.811 billion Norwegian Krone, up 67% [1] - Hema Fresh reported a 30% year-on-year increase in salmon-related product offerings, indicating a rising consumer demand for salmon in China [2] Group 2: Consumer Behavior - The demand for salmon is driven by a shift in consumer preferences, with a notable inclination towards sashimi and raw consumption among Chinese consumers [2] - Family consumption has emerged as the primary consumption scenario for salmon, accounting for approximately 60% of total consumption [2] - Despite the growth, China's per capita salmon consumption remains low, suggesting significant future growth potential in the market [2]