Hua Er Jie Jian Wen·2025-12-01 06:26Core Viewpoint - Deutsche Bank warns that Pop Mart is facing an "Availability Paradox," as the rapid expansion of production capacity is transforming the once-scarce Labubu IP into a mass consumer product, which will diminish its fashion appeal and secondary market prices [1][2]. Production Capacity and Market Dynamics - Pop Mart's production capacity has surged from an average of 10 million units per month in the first half of the year to 50 million units per month by the end of the year [1]. - This aggressive capacity expansion is seen as a risky gamble, trading scarcity for short-term revenue growth [1]. Financial Projections - Deutsche Bank estimates that this strategy will yield an adjusted net profit of approximately RMB 14.5 billion in 2025 [2]. - The bank maintains a "Hold" rating for Pop Mart with a target price of HKD 228, based on a projected P/E ratio of 18x to 20x for 2025 [1][11]. Market Sentiment and Pricing Trends - Since August 2025, the premium prices for Labubu and other popular IPs have significantly declined, with some hidden variants losing over 50% of their peak value [5]. - The secondary market has shown alarming signs, with regular versions of Labubu dropping below official retail prices on platforms like "Qian Dao" and "Xian Yu" [5]. Consumer Behavior and Product Reception - The popularity of Labubu has shifted from a "must-have" to a readily available product, leading to a decrease in consumer interest and a drop in search trends on Google since mid-2025 [7]. - Recent product launches, such as "Labubu Mini" and "The Monsters 1 a.m.," have not sold out as quickly as previous releases, indicating potential consumer fatigue [10]. Valuation Scenarios - Deutsche Bank presents two contrasting valuation scenarios for Pop Mart: - Bear Case: If Labubu's popularity peaks in 2026 without new IPs, net profit could drop to RMB 10.6 billion, leading to a P/E ratio of 23x [11]. - Bull Case: If growth continues and new IPs emerge, net profit could exceed RMB 23.1 billion, resulting in a P/E ratio of 13x [11].