Apple(US:AAPL) Jing Ji Guan Cha Bao·2025-12-01 07:15Core Insights - Apple launched a new holiday advertisement titled "A Critter Carol" on Thanksgiving, featuring forest animals discovering an iPhone 17 Pro and creating their own music video, emphasizing the brand's focus on creativity, companionship, and attention to detail [1][3] - The advertisement was created by TBWA\Media Arts Lab and directed by Mark Molloy, maintaining the "Shot on iPhone" concept, showcasing the iPhone 17 Pro's capabilities while telling a warm and engaging story [1][2] Summary by Sections - Creative Direction: The ad employs a light-hearted narrative with handcrafted puppets, enhancing the artistic quality and emotional warmth, aligning with Apple's tradition of holiday storytelling [2] - Technical Integration: While showcasing features like Center Stage and Dual Capture, the ad integrates technology subtly within the narrative rather than overtly promoting it, maintaining a focus on storytelling [2] - Continuity in Branding: This year's ad continues the theme of craftsmanship seen in previous holiday ads, reinforcing the consistent creative context of blending technology with emotional storytelling [2] - Milestone for "Shot on iPhone": The "Shot on iPhone" campaign celebrates its 10th anniversary and has won a Grand Prix at the Cannes Lions, solidifying its significance in global brand content marketing [2]