Beyond Meat(US:BYND) 3 6 Ke·2025-12-01 07:14Core Viewpoint - Beyond Meat has officially ceased its operations in the Chinese market, closing its Tmall flagship store and halting all e-commerce sales channels in China, following an earlier announcement to pause its business in the region [1][5]. Group 1: Company Actions - Beyond Meat closed its Tmall flagship store and has also stopped operations on Pinduoduo, marking the end of its e-commerce presence in China [1][3]. - The company announced in February 2024 that it would pause its Chinese operations as part of a global restructuring plan, with activities expected to cease by the end of the second quarter of 2025 [5]. - The decision to halt operations in China is part of cost-cutting measures aimed at reducing operational expenses, with expected savings of approximately $500,000 to $1 million in cash compensation costs [5]. Group 2: Financial Impact - In the third quarter of 2025, Beyond Meat reported a net revenue of $70.2 million, a year-on-year decline of 13.3%, with losses widening to $110.7 million compared to $26.6 million in the same period last year [5]. - The cessation of operations in China resulted in $1.7 million in related costs, including accelerated depreciation and inventory impairment, negatively impacting gross profit [5]. Group 3: Industry Context - Beyond Meat entered the Chinese market in 2020, which was considered the "year of plant-based meat" in China, alongside other brands like The Vegetarian Butcher and Garden Gourmet [6]. - Despite initial success, the plant-based meat industry in China began to cool down in the second half of 2021, leading to the exit of several brands, including Hey Meat, which had its business license revoked in April 2023 [6]. - Other brands, such as Garden Gourmet and The Vegetarian Butcher, have also faced challenges, with the latter being sold by Unilever and its team disbanded [7].