高德与浙江文旅签署战略合作协议

Core Insights - Alibaba's Gaode signed a strategic cooperation framework agreement with Zhejiang's Cultural and Tourism Department to enhance the "Street Scanning List" initiative, aiming to promote high-quality development in Zhejiang's cultural tourism industry [1][2] - The collaboration will involve data sharing, joint promotions, and the creation of themed lists, including a "Hi Travel Street Scanning List" to guide tourism in Zhejiang [1] - The partnership marks the first strategic cooperation between Gaode's Street Scanning List and a provincial cultural tourism authority, highlighting a significant step towards digital and intelligent development in the industry [1] Group 1 - The agreement emphasizes principles of government guidance, market operation, resource sharing, and win-win cooperation in areas such as list co-construction and content operation [1] - Gaode will leverage its technological capabilities alongside authoritative data from Zhejiang's Cultural and Tourism Department to create diverse themed lists featuring local cuisine, attractions, and hotels [1] - The initiative aims to establish a new online promotional platform for Zhejiang's cultural tourism, enhancing the visibility of major attractions and museums [1] Group 2 - The Street Scanning List has become a new entry point for urban exploration, with over 70 million daily active users reported in October [2] - During the 2025 National Day holiday, Gaode is expected to bring over 20.76 million visitors to Zhejiang, with the Street Scanning List contributing 12.87 million [2] - Gaode plans to use the innovative practices from Zhejiang as a model for collaboration with other local governments nationwide, promoting standardized and intelligent development in the cultural tourism sector [2]