Winka Times(SH:603101) Zheng Quan Shi Bao Wang·2025-12-01 07:25Core Insights - The launch of HuiJia Times' first online supermarket marks its entry into the instant retail sector, leveraging major platforms like WeChat Mini Programs, Meituan, and Taobao Flash Purchase [1][2] Group 1: Company Strategy - HuiJia Times is focusing on local market penetration by utilizing its core stores to enhance its instant retail model, which aligns with industry trends and competitive market strategies [2][5] - The company has integrated local adaptation into its service radius, with different delivery ranges for various platforms, ensuring efficient service delivery tailored to local consumer needs [3] Group 2: Market Promotion - To attract customers, HuiJia Times has implemented a promotional strategy that includes free delivery for orders over 59 yuan and differentiated discounts for new and existing users, enhancing customer retention [4] - The platform has launched over 3,000 SKUs, focusing on essential consumer goods, ensuring high cost-performance ratios to meet daily household needs [4] Group 3: Multi-Channel Approach - HuiJia Times has adopted a multi-channel strategy by launching its services across three major platforms, which helps in quickly reaching a large user base while also building private traffic through its official mini-program [4] Group 4: Industry Analysis - As competition in instant retail intensifies, regional retail companies like HuiJia Times will need to focus on local supply chain capabilities, fulfillment efficiency, and user engagement to maintain competitiveness [5]