汇嘉时代启动“商超出海”调研 首站阿拉木图发掘中亚零售新蓝海

Core Insights - Xinjiang retail leader Huijia Times has initiated a "supermarket overseas" market research project, focusing on Almaty, Kazakhstan, to pave the way for its "service + supply chain" overseas model [1][2] - The research is seen as a significant start for retail companies to explore the potential of Chinese goods in the Central Asian market, providing a new model for regional trade and retail brand internationalization [1][2] Group 1: Market Characteristics - The Almaty supermarket market exhibits characteristics of "scene differentiation and clear demand," with a growing compatibility for Chinese goods [1] - Local supermarkets are categorized into two types: large comprehensive supermarkets (3000-10000 square meters) focusing on high-frequency daily purchases and mid-to-high-end boutique supermarkets (1500-3000 square meters) targeting quality-conscious consumers [1] - Consumer behavior shows a strong sensitivity to promotional activities and product combinations, with a clear demand for "high cost-performance and freshness" in products, aligning well with the core advantages of Chinese light industrial products [1] Group 2: Research and Strategy - The research is not merely a market assessment but is centered around a "service + supply chain" dual-driven approach [2] - On the supply chain side, the team investigated local logistics, import quarantine policies, and cost structures, laying the groundwork for establishing a "China + local" product distribution network [2] - On the service side, the team identified optimization opportunities in product display and after-sales support in local supermarkets, planning to export advanced retail service experiences from China to enhance the market competitiveness of Chinese goods [2] Group 3: Future Plans and Expectations - Industry experts suggest that the core of retail companies going overseas lies in the combination of "local adaptation" and "advantage output," which Huijia Times' research path aligns with the "Belt and Road" cross-border trade policy [2] - The "service + supply chain" model may reduce the trial-and-error costs for regional retail brand internationalization and broaden the access for more Chinese goods into the Central Asian market [2] - Huijia Times plans to refine its overseas business strategy based on the research findings, gradually advancing from product category selection to site establishment and compliance operations [2]