52TOYS上线疯狂动物城系列产品

Core Insights - 52TOYS has launched two new product lines related to the upcoming release of "Zootopia 2," including the Cotton Candy series and the Best Buddies series, along with a mobile phone strap collection [1] - The products are currently being sold in nearly 20 countries and regions across Greater China, East Asia, Southeast Asia, South Asia, and Oceania [1] Product Details - The Cotton Candy series features characters from the animation presented as cotton candy lollipops, utilizing flocking technology to give a "fluffy" texture, enhancing the cute appeal of each character while providing a warm and soft tactile experience [1] - The Zootopia Friends Collection offers plush mobile straps that showcase the classic forms of the film's main characters, providing users with a richer range of usage scenarios and experiences [1] Industry Context - IP derivative products play an essential role in the current IP operation chain, and 52TOYS has established a diverse product portfolio since its founding in 2015, including static figures, movable figures, wind-up toys, transforming mechas, assembly toys, plush toys, and other derivatives [1] - The company has previously collaborated with well-known domestic and international film IPs such as "The Wandering Earth 2," "Book of Mountains and Seas," "Alien," and "Toy Story 3," consistently launching popular IP toys in the market [1] Business Strategy - The co-founder and president of 52TOYS, Huang Jin, emphasized the importance of multi-category IP toys in expanding the consumption scenarios and lifecycle of film IPs, allowing audiences to engage with the IP beyond just viewing, fostering a deeper emotional connection and maximizing the commercial value of the IP [2]