“挪威三文鱼，刺身优选”合作项目在京启动

Core Insights - The collaboration project "Norwegian Salmon, Sashimi Selection" was launched between the Norwegian Seafood Council and Hema Fresh in Beijing, focusing on enhancing the quality presentation, consumer experience, and awareness of Norwegian sashimi-grade salmon [1][2] - By the second quarter of 2025, China is projected to become the sixth largest market for Atlantic salmon globally, with Norwegian salmon exports to China reaching 76,901 tons in the first ten months of 2025, a 111% year-on-year increase, and export value hitting 6.811 billion Norwegian Krone, up 67% [1] Group 1 - The partnership aims to promote the healthy development and consumption upgrade of salmon in China [1] - The Norwegian Minister of Fisheries and Ocean Policy emphasized the importance of the relationship with Chinese partners and the expectation for deeper collaboration in trade and industry [1] - A recent study by the Norwegian Seafood Council indicates that household consumption has become the primary consumption scenario for salmon, accounting for approximately 60% of total consumption [1] Group 2 - The growth in demand for salmon is driven by significant changes in consumer structure, with trends such as household consumption and instant retail strongly influencing the increase [2] - The Norwegian Seafood Council plans to continue collaborating with leading retail partners in China to provide higher quality, traceable Norwegian seafood to consumers [2]