ChatGPT广告代码泄露，奥特曼一年三变脸：从“广告令人不安”到“并非完全不可取”

Core Insights - OpenAI is preparing to monetize ChatGPT through advertising, with significant references to ad features found in the Android app's code [1][7] - The CEO, Altman, has shifted his stance on ads, indicating that while he finds them somewhat distasteful, they are not entirely off the table [3][6] - OpenAI faces substantial financial pressures, with operational costs potentially reaching hundreds of billions annually, making ad revenue a necessary consideration [5] Group 1: Advertising Features - The code for the ChatGPT Android app reveals multiple advertising formats, including "search ads," "search ad carousel," and "bazaar content" [7][8] - The user base of ChatGPT has grown significantly, with 800 million active users weekly and 2.5 billion daily interactions, indicating a strong potential for ad revenue [8] Group 2: Financial Viability - HSBC estimates that maintaining the computational infrastructure for ChatGPT could cost OpenAI thousands of billions annually, far exceeding current subscription and API revenue [5] - OpenAI is projected to remain in a loss position until 2029, with cumulative losses potentially surpassing $100 billion [5] Group 3: User Trust and Advertising - Altman emphasizes the importance of maintaining user trust while integrating ads, suggesting that paid placements could damage the relationship between users and ChatGPT [10] - There is a concern that if ChatGPT prioritizes paid rankings over quality responses, it could lead to a negative user experience [10] Group 4: Organizational Influence - OpenAI's shift towards advertising may be influenced by the hiring of former Meta employees, who are accustomed to a business model heavily reliant on ad revenue [11] - Approximately 20% of OpenAI's workforce consists of former Meta employees, indicating a potential cultural shift towards advertising strategies [11]