荒野勇士的家乡酒，古井贡酒的暖心杯

Core Viewpoint - The article highlights the inspiring story of Sun Gao, an ordinary chef from Bozhou, who survived 41 days in the wilderness without fire or salt during an international survival challenge, showcasing resilience and a deep connection to his hometown and its culture [1][4][5]. Group 1: Individual Resilience - Sun Gao survived 41 days in the wilderness relying solely on wild fruits and yams, setting a national record for fireless survival [3][4]. - Despite lacking practical outdoor experience, Sun's passion for survival shows his theoretical knowledge gained from watching survival shows [1][4]. - His emotional connection to his hometown is evident as he expresses a longing for local delicacies and invites others to Bozhou [1][4]. Group 2: Brand Response - The brand Gujing Gongjiu responded to Sun Gao's journey with warmth, offering support without aggressive marketing, emphasizing emotional resonance over commercial gain [5][10]. - Gujing Gongjiu's actions reflect its commitment to local culture and community, reinforcing its identity as a cultural pillar of Bozhou [5][8]. - The brand's approach illustrates a blend of tradition and innovation, focusing on emotional connections with consumers while maintaining its cultural roots [8][10]. Group 3: Cultural Significance - The narrative of Sun Gao and Gujing Gongjiu contributes to a broader story of perseverance and local pride, enhancing the brand's cultural depth [10][11]. - The article suggests that true cultural promotion lies in sharing relatable local stories rather than imposing high-level brand images [12]. - Gujing Gongjiu's actions exemplify a path for Chinese brands to globalize while maintaining cultural confidence and human warmth [12].