“冷资源”变“热经济”！“金融组合拳”点燃冰雪经济新引擎

Core Viewpoint - The "Ice and Snow Go Happy Festival" has been launched in Shenyang, Liaoning, aiming to transform cold ice and snow resources into a vibrant consumption economy through cross-regional financial collaboration and benefits for the public [1]. Group 1: Event Overview - The event connects seven cities with ice and snow resources, including Beijing, Harbin, Hohhot, Shenyang, Shijiazhuang, Changchun, and Urumqi, to create a service network that offers a new consumption experience characterized by "one place, one feature, full coverage" [3]. - The festival aims to enhance the ice and snow tourism experience by providing a comprehensive range of consumer benefits across the entire tourism chain [7]. Group 2: Financial Support and Consumer Benefits - The festival leverages cross-regional financial services to provide targeted support to both the upstream and downstream of the industry chain, facilitating a more robust economic environment for ice and snow tourism [7]. - China Everbright Bank is actively supporting small and micro enterprises within the industry by offering credit services, while also providing consumers with significant discounts and subsidies on various services, including flight bookings, hotel accommodations, ski resort tickets, and equipment purchases [9].