定制服务激活需求！银发旅游成消费新热点

Core Viewpoint - The silver tourism market is evolving from traditional sightseeing to a more quality-oriented and personalized consumption experience, driven by rising income levels and changing consumer attitudes among the elderly [1]. Group 1: Market Trends - The tourism market is increasingly providing tailored products for the elderly demographic, with a continuous emergence of customized offerings to meet growing demand [1]. - Data from the China Tourism Association's Elderly Tourism Branch indicates that from January to October 2025, cross-province travel orders for the 55-70 age group increased by 42% year-on-year, with customized tourism products accounting for 35% of these orders [7]. Group 2: Service Innovations - A new "butler-style" management approach is being implemented on tourist trains, offering personalized services such as one-on-one luggage handling and travel arrangements to cater to the comfort and quality demands of elderly travelers [5]. - Dining options on these services include low-sugar and low-salt meals designed for older adults, aligning with their dietary needs [5]. - Various functional spaces such as reading corners, game rooms, mini KTV, and wellness areas are available, along with activities like folk lectures, handicraft sessions, and sing-alongs, enhancing the travel experience for the silver generation [5]. Group 3: Product Diversification - Silver tourism products are diversifying towards more refined and varied offerings, including ice and snow trains, Three Gorges cruise ships, urban study tours, and rural living experiences [7].