CI&T Report Shows That Over 60% of UK Consumers Already Use AI When Shopping, but Few Are Impressed by Retailers' Efforts

Core Insights - 61% of consumers utilize AI for shopping, indicating a significant adoption of technology in retail [1] - Despite the high usage of AI, 68% of consumers are unable to identify a single standout experience, highlighting a gap in trust and execution within the industry [1] Group 1 - A majority of 61% of shoppers are engaging with AI technologies in their shopping experiences [1] - There is a notable disconnect as 68% of consumers cannot name a standout experience, suggesting that while AI is used, its effectiveness and impact are not being recognized [1]