Core Viewpoint - Qianjiang Motorcycle is actively expanding its sales channels through online live streaming and leveraging offline channels for delivery and service, while also enhancing its international presence through exhibitions, events, and new media [1] Group 1: Domestic Market Strategy - The company is promoting online live streaming to acquire leads and orders, while relying on offline channels for delivery and service [1] - There is a shift in focus from product-oriented thinking to user-oriented thinking in the new media operation system [1] Group 2: International Market Strategy - Qianjiang Motorcycle aims to expand its influence in international markets through exhibitions, events, and new media [1] - The company is looking to find and establish advantageous agents to quickly open up channels abroad [1] Group 3: User Engagement and Operations - The company is building a data-driven content creation and operation system to enhance user engagement [1] - There is an emphasis on deepening the user base among high-displacement recreational users by providing differentiated value-added services [1] - The goal is to create a closed loop from user touchpoints to conversion [1]
钱江摩托:国内市场公司积极推进线上直播获取线索和订单