大摩：予小米集团-W“增持”评级 目标价62港元

Core Viewpoint - Morgan Stanley has issued a report giving Xiaomi Group-W (01810) an "Overweight" rating with a target price of HKD 62, indicating a positive outlook on the company's stock performance despite rising memory costs in the smartphone industry [1] Group 1: Financial Performance - Historically, during periods of rising DRAM prices (2016-2017, 2019-2021, and 2022-2023), Xiaomi's smartphone gross margin has actually expanded, contrary to market expectations of downward pressure [1] - The company's effective cost transfer mechanism and significant cost increases leading to product price hikes are believed to be key factors in maintaining or improving margins [1] Group 2: Strategic Initiatives - Xiaomi's ongoing product structure upgrades and its strategy to move towards higher-end products are seen as long-term positive drivers for gross margin improvement [1]