Ge Long Hui·2025-12-01 09:06Core Viewpoint - The ongoing "super cycle" in storage chips driven by AI is exerting significant cost pressure on global PC and mobile device manufacturers, leading to anticipated price increases across the board [1] Group 1: Company Responses - Dell Technologies (DELL.US) and HP (HPQ.US) have issued warnings about potential price hikes due to rising storage costs, with Dell's COO Jeff Clarke noting unprecedented speed in cost increases [1] - Lenovo Group (0992.HK) is also planning to raise prices to counteract the profit pressure from soaring storage prices, which have increased by 50% cumulatively since the price surge began [1] - HP's CEO Enrique Lores indicated that memory costs now account for 15% to 18% of typical PC total costs, and the company is exploring options to mitigate this pressure, including sourcing from more suppliers and potentially reducing memory capacity in some products [1] Group 2: Market Trends - The price of 512GB storage chips has risen by nearly 500 yuan since October, reflecting the broader trend of increasing storage costs [1] - Lenovo has proactively locked in production capacity for 2026 to manage rising costs, with its CFO stating that current component inventory is approximately 50% higher than usual and long-term supply agreements have been signed [1] - Market research firm Counterpoint Research predicts that memory prices will increase by another 50% by the second quarter of 2026, suggesting that price hikes for mobile and PC products are inevitable as storage prices continue to rise [1]