Core Insights - Banks are intensifying promotional activities for personal pension accounts, focusing on customer retention and active participation rather than just attracting new accounts [3][6][7] Group 1: Promotional Strategies - Major banks, including China Bank and Industrial and Commercial Bank, are offering various incentives such as WeChat discounts and cash rewards to encourage account opening and contributions [4][5] - The promotional focus has shifted from merely attracting new customers to enhancing customer experience and retention, as many accounts remain inactive after initial opening [3][6] Group 2: Customer Behavior and Market Trends - There is a prevalent issue of "high account openings but low contributions," with many customers opening accounts for short-term rewards but not actively contributing [7][8] - A report indicates that as of November 2024, only 21% of personal pension account holders are making contributions, despite a significant number of accounts being opened [7][8] Group 3: Regulatory and Competitive Landscape - The regulatory framework allows individuals to open only one personal pension account with a commercial bank, intensifying competition among banks to attract customers [5][8] - Banks are innovating their services, such as introducing appointment-based contribution options, to lower barriers for customers and encourage ongoing contributions [9][10]