观车 · 论势 || 从2025车展收官管窥汽车业一年之变

Core Viewpoint - The 2025 Guangzhou Auto Show marks a transition in the Chinese automotive industry towards rationality and high-quality development, moving away from previous exuberance and signaling a more mature market approach [2][8]. Group 1: Industry Trends - The concept of "intelligent driving equality" has emerged as a key theme, with both domestic and joint venture brands accelerating the development of advanced driver assistance systems (ADAS), making features like urban NOA available in lower-priced models [3][5]. - Major joint ventures, including Volkswagen and Toyota, are collaborating with local tech firms like Huawei to enhance the intelligence of fuel vehicles, showcasing new models equipped with advanced driving assistance systems at the auto show [4][6]. Group 2: Technological Advancements - The automotive industry is exploring diverse powertrain technologies, including pure electric, range-extended, and plug-in hybrid models, with significant advancements in electric vehicle range, nearing 900 km for pure electric models and over 200 km for plug-in hybrids [5][6]. - The rise of "Huawei vehicles" reflects a deepening collaboration within the industry, with multiple brands showcasing their models equipped with Huawei's intelligent driving technologies at the Guangzhou Auto Show [6][7]. Group 3: Market Dynamics - The reduction in foot traffic at the auto show indicates a shift from a "traffic-first" marketing strategy to a more product-focused approach, emphasizing user needs and product quality over short-term hype [6][7]. - The conclusion of the 2025 auto show signifies a departure from rapid growth towards a more refined and quality-driven era in the Chinese automotive industry, highlighting the importance of building user recognition in a competitive market [7][8].