Venture(US:VEMLY) Guan Cha Zhe Wang·2025-12-01 10:04Group 1 - The core idea of the news is the announcement of a new entrepreneurial project by Hou Yi, the founder and former CEO of Hema Fresh, called "Lao Cai Rui Xuan," focusing on high-quality and health-conscious food products [1] - The philosophy of Lao Cai Rui Xuan emphasizes sourcing products directly from their origins, with Hou Yi personally selecting items such as peaches and passion fruits from Yunnan and oysters from Dalian [1] - The product range includes innovative items made from local ingredients, such as rice cakes from Wuchang rice and dumplings from Snowflake Black Pig meat, showcasing a commitment to quality [1] Group 2 - Following the launch announcement, Lao Cai Rui Xuan held its first live-streaming event, featuring various product categories including baked goods, fruits, and seafood [1] - Initial market response has been underwhelming, with Hou Yi's Douyin account having only 3,209 followers and low sales figures for the products listed [1] Group 3 - Hou Yi's previous venture, Pet & Fresh, launched in 2024, aimed to innovate in the pet food retail sector with a focus on fresh food and a physical store presence [5] - Despite initial optimism and plans to open 100 stores in Shanghai, Pet & Fresh faced significant challenges, leading to the closure of several locations within nine months of opening [6] - The company has decided to exit the physical pet store market, retaining only a limited online presence, due to competitive pricing pressures from established brands [22]