马云的预言要成真？如果不出意外的话，2026年房价要迎来重大转变

Core Viewpoint - The real estate market in China is experiencing significant changes, aligning with Jack Ma's earlier predictions about declining property values, as evidenced by current market trends and statistics [1][3][6]. Market Trends - The property market is cooling down, with national data showing a 3.5% decrease in sales area and a 5.5% drop in sales revenue in the first half of the year [12]. - In smaller cities, such as Fuxin in Liaoning Province, housing prices are extremely low, with some properties priced at only 400 yuan per square meter, indicating a lack of demand [8][10]. - Major cities are also witnessing price declines, with second-hand housing prices in Yanjiao dropping from 18,600 yuan to 14,100 yuan, and properties in Tianjin seeing prices plummet from 1.6 million to 390,000 yuan [11]. Changing Consumer Behavior - There has been a shift in consumer attitudes towards home buying, with younger generations preferring to rent rather than buy, reflecting a broader change in societal values [14]. - The aging population and declining birth rates are expected to further impact the housing market, with projections indicating a decrease of 120 million potential homebuyers by 2035 [16]. Strategic Responses - Real estate developers are adopting strategies like "price for volume" to stimulate sales, with cities like Xi'an reducing down payment ratios to 15% and offering significant discounts [18][20]. - The government is implementing measures to absorb unsold inventory, including a 4.4 trillion yuan special bond program to purchase existing homes and convert some properties into affordable housing [22]. Future Outlook - The golden era of real estate investment is perceived to be over, but new opportunities are emerging as the market adjusts to changing consumer needs and preferences [26].