EMEI SHAN(SZ:000888) 3 6 Ke·2025-12-01 10:38Core Viewpoint - The trend of "physical dividends" is gaining momentum in the A-share market, with companies increasingly offering tangible benefits to shareholders as a way to enhance investor relations and stimulate consumption [1][2][7]. Group 1: Company Initiatives - Emei Mountain A announced a shareholder reward program allowing shareholders holding 500 shares or more to enjoy free admission to the scenic area and discounts on various services [1][3]. - The initiative aims to provide shareholders with a "immersive experience" of the company's cultural and ecological resources, while also addressing declining visitor numbers [3][4]. - The program is expected to have a marginal cost effect for the company, as the actual cost of allowing shareholders free access is low compared to the potential revenue from secondary consumption [3][4]. Group 2: Financial Performance - In the first three quarters of 2025, Emei Mountain A reported a revenue of 733 million yuan, a year-on-year decrease of 9.06%, and a net profit of 234 million yuan, down 3.98% [4][5]. - The decline in revenue and profit is attributed to a significant increase in visitors to free-entry areas and a growing proportion of hiking tourists [5]. - Visitor numbers for the scenic area have shown a downward trend, with a 7.9% year-on-year decrease in paid visitors compared to the previous year [4][5]. Group 3: Industry Trends - Over 60 A-share companies have implemented shareholder reward programs in the past decade, with more than 30 companies launching similar initiatives since 2025 [7]. - The trend includes various forms of rewards, such as free tickets, food products, and discounts, particularly prevalent among consumer companies [6][7]. - Companies are leveraging these rewards to transform shareholders into consumers, enhancing brand loyalty and potentially increasing sales through word-of-mouth marketing [8].