Disney(US:DIS) Di Yi Cai Jing·2025-12-01 10:47Core Insights - "Zootopia 2" has achieved a remarkable box office performance, grossing 2 billion yuan within six days of release, surpassing the previous record of 1.54 billion yuan set by its predecessor [1] - The film is projected to reach a total box office of over 4.2 billion yuan in mainland China, indicating strong market demand and audience interest [1] Group 1: Box Office Performance - "Zootopia 2" broke the record for the highest box office for an imported animated film in China, achieving 2 billion yuan in just six days [1] - The film's pre-sale ticket sales exceeded 300 million yuan, setting a new record for animated films in China [1] - On its opening day, the film earned over 220 million yuan, capturing 66.5% of the market share and achieving a high attendance rate of 15.1% [1] Group 2: Factors Contributing to Success - The strong IP influence and established audience base from the first "Zootopia" film, which grossed 1.538 billion yuan nearly a decade ago, contributed to the sequel's success [2] - Positive word-of-mouth and marketing strategies, including extensive promotion through traditional and social media, increased audience anticipation [2] - The film's merchandise, including collaborations with brands like Pop Mart and Miniso, saw a surge in sales, indicating strong consumer engagement [2][3] Group 3: Market Environment - The recovery of global cinema attendance post-pandemic has led to increased demand for high-quality entertainment content, which "Zootopia 2" effectively meets [3] - Advanced animation technology and well-crafted storytelling have enhanced the film's quality, appealing to both returning fans and new viewers [3] - The film successfully maintains the charm of the original while introducing new elements, broadening its audience appeal [3]