深蓝汽车融资卡位:“新央企”的内卷突围战!
Sou Hu Cai Jing·2025-12-01 10:53

Core Viewpoint - Deep Blue Automotive is initiating a new round of financing, aiming to position itself strategically in a rapidly changing market, seeking a path that diverges from traditional state-owned enterprises and the cash-burning model of new players [1][3] Financing Overview - The financing is not merely a capital injection but a strategic move to observe how "new central enterprises" leverage their unique identity and market capabilities to navigate competitive price wars [3] - The financing is designed to ensure governance transparency and operational flexibility, paving the way for future independent IPOs and international competition [8] Financial Performance - In September 2025, Deep Blue's sales reached 33,600 units, climbing to 36,800 units in October, maintaining a strong market presence [4] - The company's net loss significantly decreased from 3.196 billion in 2022 to 1.571 billion in 2024, with further reduction to 1.025 billion by October 2025, while revenue reached 39.797 billion [4] Strategic Positioning - Deep Blue's success is attributed to a long-term strategy, leveraging over a decade of experience in range-extended technology and smart driving systems [6] - The company operates under a hybrid model that combines state-owned enterprise advantages with market-driven operations, allowing for rapid response to market changes [6][14] Global Expansion Strategy - To achieve its ambitious sales target of 5 million units by 2030, Deep Blue must expand beyond the domestic market, entering nearly 100 countries with tailored strategies for each region [9][11] - The company is enhancing its production capacity by acquiring factories and establishing manufacturing clusters across key regions, aiming for 400,000 deliveries by 2025 and launching 30 new models by 2030 [11] Competitive Advantage - Deep Blue is transforming competitive pressures in the Chinese market into opportunities for global expansion, focusing on building a comprehensive service network and brand recognition in emerging markets [13] - The company's unique "new central enterprise" identity allows it to engage in global standard battles and operational capabilities, distinguishing itself from competitors still focused on price wars [14]