WISE2025 年度人物发布丨世界辽阔，风景属于能读懂它的人

Core Insights - The article emphasizes that the way individuals perceive the world shapes their understanding and actions within the business landscape, highlighting the importance of perspective in navigating uncertainty and opportunity [3][4]. Group 1: Business Landscape - The business environment remains unchanged, but the methods of perceiving the world are diverse, with some individuals finding order in chaos and viewing uncertainty as a starting point for understanding [4]. - 36Kr has launched the "WISE2025 Business Kings Annual List" to identify individuals, companies, and products that define the era in the business field, focusing on those who have changed the commercial landscape through their unique perspectives and practices [4]. Group 2: Brand Influence - Over the past decade, consumer brand growth relied on channel advantages and product iterations, but the market has fundamentally changed, necessitating brands to return to their essence and address core questions about their identity and values [6]. - New-generation brand creators are responding to these challenges by capturing emotional needs, integrating products and services into a cohesive experience, and maintaining stable aesthetics and values in a rapidly changing cultural landscape [6]. Group 3: Technology Leadership - True leaders in the technology sector redefine problems rather than just focusing on what technology can do, leading to profound changes across various fields such as AI, life sciences, and smart manufacturing [29]. - These leaders are committed to exploring the boundaries of technology application and building solid commercial foundations, rather than chasing superficial trends [29]. Group 4: New Generation of Entrepreneurs - The new generation of entrepreneurs operates without the inertia of previous models, finding their paths in fragmented demands and unnamed trends, and they are adept at acting in uncertainty and iterating through trial and error [63]. - Their emergence revitalizes the market, as they do not merely continue past practices but instead create new commercial forces in a changing world [63].