Soul第四次冲击IPO：三年八个月斥资近29亿元推广费，付费转化率低于行业平均

Core Viewpoint - Soulgate Inc. (Soul) is seeking to go public for the fourth time, having submitted its prospectus to the Hong Kong Stock Exchange, with recent financial performance showing a reliance on non-operating income adjustments to achieve profitability [1][2]. Financial Performance - Soul has reported significant losses in recent years, with adjusted net profits primarily driven by non-operating income rather than core business operations [2]. - The company incurred a net loss of approximately 508.5 million RMB in 2022, with projected losses of 129.3 million RMB in 2023 and 149.4 million RMB in 2024 [2]. - Advertising and promotional expenses have totaled nearly 2.9 billion RMB over the past three years, indicating high investment in marketing [3]. User Metrics - As of August 31, the company reported an average daily active user count of 11 million, with 78.7% being Gen Z users, maintaining the top position in the domestic AI+ immersive social platform market [5]. - Monthly active users (MAU) reached 28 million, though this figure has not returned to the peak of 29.4 million in 2022 [5]. - User engagement metrics have improved, with the DAU/MAU ratio increasing from 32% to nearly 40%, suggesting a shift from user acquisition to user retention [5]. Revenue Streams - Soul's revenue is heavily concentrated, with emotional value services accounting for over 90% of total revenue, while advertising contributes only about 10% [6]. - Emotional value service revenue is projected to grow from 1.52 billion RMB in 2022 to 1.97 billion RMB in 2024, with advertising revenue expected to rise from 140 million RMB to 230 million RMB in the same period [6]. - The average revenue per paying user has increased from 75.3 RMB in 2022 to 104.4 RMB in the first eight months of 2025, with a payment conversion rate rising from 5.7% to 6.5% [6]. Business Model and Challenges - Soul's positioning as an "AI+ immersive social platform" has led to AI-related revenue of 297 million RMB, constituting only 17.7% of total revenue [7]. - The company's gross margin has been declining, with figures of 86.3% in 2022, 85.5% in 2023, and projected 81.5% in the first eight months of 2025 [7]. - The company has faced regulatory challenges, including being taken offline due to content review issues and being subject to rectification for personal information collection practices [7].