法国酸奶，被IDG买了

Core Viewpoint - TianTu Investment announced the sale of its entire stake in Yoplait China to Kunshan Noyuan Ruiyuan Management Consulting Co., Ltd. for a total of 1.8 billion RMB, with IDG Capital as the main backer of the buyer [1][2]. Group 1: Transaction Details - The transaction is valued at 1.8 billion RMB and has been in negotiation for nearly a year, with multiple funds competing for the acquisition [2]. - IDG Capital will retain the existing management team of Yoplait China to maintain and enhance brand competitiveness, while also aiding in regional expansion and product innovation [2][4]. - The deal marks a significant shift in ownership for Yoplait China, which was previously acquired by TianTu Investment in 2019, leading the brand from losses to profitability [1][9]. Group 2: Brand Background - Yoplait, established in France over 60 years ago, is the second-largest yogurt brand globally and entered the Chinese market in 2013 [1][7]. - The brand is known for its innovative products, including the first fruit yogurt and the iconic inverted cup packaging [7][8]. - Yoplait's journey in China has seen ups and downs, with initial entry in the 1990s followed by a more successful re-entry after being acquired by General Mills [8][9]. Group 3: Market Trends and Strategic Insights - IDG Capital's investment strategy focuses on consumer brands, leveraging its experience to scale established brands in new markets [6][12]. - The acquisition aligns with a broader trend of multinational companies divesting their Chinese operations to local firms with better market adaptability [12][13]. - The deal is part of a larger wave of consumer brand acquisitions, reflecting intensified competition in both Chinese and global markets [14].