白酒经销商大逃亡:3000家门店关闭背后的生存法则
Sou Hu Cai Jing·2025-12-01 12:01

Group 1 - The core viewpoint of the article highlights the significant challenges faced by the Chinese liquor industry, particularly the decline in wholesale prices of Moutai below 1600 yuan, leading to widespread store closures and a shift in business strategies [1] Group 2 - The industry is transitioning from a "stockpiling for price increase" model to a "zero inventory and fast turnover" approach, with distributors reducing warehouse space by 80% and adopting a T+7 model for inventory management [2] - Diversification strategies are being implemented, with liquor stores increasing the sale of fast-moving consumer goods (FMCG) to boost customer traffic by 40%, despite liquor sales dropping to 15% of total revenue [3] Group 3 - Regional specialization is becoming crucial, with successful distributors focusing on local markets, such as wedding services, and achieving inventory turnover rates 2.3 times faster than those with broader strategies [4] - The survival of liquor businesses now depends on cash flow management, scenario-based operations, supply chain collaboration, data analysis capabilities, and localized services, emphasizing practicality over prestige in a challenging market [4]