锚定3000亿消费市场,北京多区竞逐“宠物经济”
Bei Jing Shang Bao·2025-12-01 12:25

Core Insights - Beijing is accelerating the development of the pet industry, with the recent unveiling of the Beijing (Pinggu) Pet Culture Industrial Park marking a significant step in the city's pet economy, which is projected to reach a market size of 300 billion yuan [2][3][4] Group 1: Industry Development - The Beijing (Pinggu) Pet Culture Industrial Park is the first of its kind in the city, indicating a competitive landscape among various districts in Beijing to capture the pet economy [2][3] - Multiple districts, including Pinggu and Daxing, are focusing on the pet economy as a key development direction, employing a strategy of "differentiated competition" to build a collaborative industrial ecosystem [3][4] - Pinggu aims to leverage its agricultural resources and research advantages to create a specialized pet industry cluster that integrates brands, culture, and tourism [3][4] Group 2: Market Trends - The pet market in China is showing a stable upward trend, with the urban pet consumption market expected to exceed 300 billion yuan in 2024, driven by a slight increase in pet numbers [4][5] - The consumption market for dogs is projected to reach 155.7 billion yuan, reflecting a growth of 4.6%, while the cat market is expected to grow by 10.7% to 144.5 billion yuan [4][5] Group 3: Future Opportunities - Future growth in the pet industry is anticipated to stem from advancements in technology and service upgrades, with a focus on high-value segments such as biotechnology and specialized medical services [5][6] - Daxing district plans to focus on five key areas, including pet medicine, high-end diagnostics, functional pet food, consumer exhibitions, and e-commerce, to enhance its competitive edge [6][7] - Emerging growth points are expected to include pet tourism and smart health management, driven by improved infrastructure and evolving consumer attitudes towards pet experiences [7]