SFY(SZ:002572) Huan Qiu Lao Hu Cai Jing·2025-12-01 12:29Core Insights - He Jianfeng, the son of Midea Group's founder, is increasing his investments in the home furnishing industry, recently acquiring a 10.77% stake in Sophia for approximately 18.67 billion yuan at 18 yuan per share, representing a 28.85% premium over the previous closing price [1][2][3] Investment Activities - The stake acquisition in Sophia marks He Jianfeng's second significant investment in the home furnishing sector within two years, following an 8.8 billion yuan investment in Gujia Home, where he also became the controlling shareholder [1][6] - After the recent acquisition, He Jianfeng's total investment in Sophia amounts to around 21 billion yuan, making him the second-largest shareholder with a 12.72% stake [3][6] Company Background - Sophia, established in 2011, is a leading player in the custom home furnishing market and was the first A-share listed company in the industry, operating multiple brands including "Sophia," "Milan," "Sim," and "Huahe" [2] - The company has faced declining performance, with projected revenues of 112.23 billion yuan in 2022, decreasing to 104.94 billion yuan in 2024, and a significant drop in net profit in 2025 [7] Market Reaction - Following the announcement of He Jianfeng's investment, Sophia's stock price surged, closing up 4.29% at 14.57 yuan per share, with a market capitalization of 140.3 billion yuan [3] Strategic Vision - He Jianfeng's investment strategy reflects a broader ambition in the home furnishing sector, as he has also expressed confidence in the long-term growth potential of the industry [6][8] - His investment activities extend beyond home furnishings, with a diversified portfolio across various sectors including environment, culture, consumption, technology, and finance, with total assets nearing 90 billion yuan [8][9]