南山智园举办“赋能出海：韩国市场机遇与企业成长”活动

Core Insights - The event "Empowering Overseas Growth: Opportunities in the Korean Market" aims to assist companies in the park to seize opportunities in the Korean e-commerce market and address challenges in international expansion [1][3]. Group 1: Market Opportunities - The Korean market is highlighted as a key target for Chinese cross-border sellers due to its strong consumer purchasing power, mature platform ecosystem, and leading e-commerce growth rate [3]. - The event focuses on essential topics such as platform entry, tax compliance, operational practices, and supply chain optimization to provide systematic guidance for companies looking to expand overseas [3]. Group 2: Expert Insights - Industry experts shared valuable insights, including: - A presentation by Coupang's Senior Recruitment Manager on the development opportunities in the Korean e-commerce sector and the platform's entry policies [4]. - A comprehensive analysis of the Korean tax system, reporting processes, and compliance strategies by the Market Director of Yiqichuang, aimed at helping companies establish a robust tax framework [6]. - Strategies for new sellers to effectively utilize Coupang's marketing resources and implement a "golden 90 days" cold start strategy to quickly boost sales [8]. - An analysis of cost-effectiveness across different warehousing models and practical techniques for inventory management and returns control by the Business Head of KY Logistics [10]. Group 3: Engagement and Future Plans - The event concluded with an interactive Q&A session where guests engaged with company representatives to discuss operational challenges, resulting in positive feedback and active participation [12]. - The "Empowering Overseas Growth Plan" effectively addresses the practical needs of companies in the cross-border expansion process, providing actionable paths and methods for entering the Korean market [13].