American Rebel Holdings, Inc. (NASDAQ: AREB) Adds C & C Distributors to Advance American Rebel Light Beer’s Distribution-First Growth Strategy in Arkansas

Core Insights - American Rebel Holdings, Inc. has announced a new distribution partnership with C & C Distributors to expand the reach of American Rebel Light Beer in northeast Arkansas, following a successful showing at the 2025 National Beer Wholesalers Association Annual Convention [1][14][15] Distribution Strategy - The partnership with C & C Distributors aligns with American Rebel's distribution-first strategy, enhancing the brand's presence in a culturally aligned region known for its patriotic values [2][10][16] - C & C Distributors has over 30 years of experience in the region, providing a reliable distribution network and strong relationships with local retailers [5][19] - The agreement allows American Rebel Light Beer to leverage C & C's established Anheuser-Busch distribution network, facilitating access to key retail accounts from the outset [6][7][20] Market Launch Plan - The official market launch in northeast Arkansas is scheduled for early December, focusing initially on on-premise accounts such as bars and restaurants to build brand awareness [11][12] - A second-phase rollout into off-premise locations, including liquor stores and retail accounts, is planned for Q1 2026, with an emphasis on high-traffic patriotic accounts [12][13] Brand Positioning - American Rebel Light Beer is positioned as a premium domestic light lager, emphasizing its all-natural ingredients and patriotic branding, which resonates with the target market in northeast Arkansas [21][22] - The brand's marketing strategy is designed to build a grassroots presence before scaling into larger retail chains, reflecting a commitment to local engagement [26][27] Recent Developments - The partnership with C & C Distributors is part of a broader strategy to expand American Rebel's distribution network, which has already seen success in securing placements with major retailers like Kroger and Total Wine & More [22][26] - The company has identified multiple high-interest partnership opportunities following its participation in the NBWA 2025 convention, indicating strong market interest in American Rebel Light Beer [25][14]