大家健投杨宽：大家的家锚定城心养老，实践中国式养老服务

Core Insights - The "Fourth Insurance and Pension Integration and Development Forum" was successfully held in Hefei, focusing on addressing the real concerns of millions of Chinese families regarding pension issues and exploring the integration of insurance and pension solutions [1][4] - Yang Kuan, the head of Dajia Jiantou, shared insights on the "Urban Heart Pension" model, emphasizing its role in reshaping perceptions of elderly care and addressing the challenges of the silver economy [3][5] Urban Heart Pension Model - The "Urban Heart Pension" model emerged from a 2019 study by Dajia Insurance, highlighting the dual needs of the elderly for quality medical resources and emotional companionship [3] - This model focuses on creating a "new living space" for seniors in urban core areas, integrating medical proximity, family closeness, and community engagement [3] - The model has evolved from its initial concept to a comprehensive service capability, with the recent opening of the Dajia's Home Hefei Wutongli Urban Heart Community exemplifying this integration of urban culture and the "Urban Heart" concept [3] Development Trajectory - Since launching operations in Beijing in late 2019, Dajia's Home has established a strategic presence in 14 cities with 16 Urban Heart communities [3] - Notably, the average occupancy rate across six operational communities in cities like Beijing and Tianjin is nearly 90%, with specific communities achieving occupancy rates of 99% and 97% after five years of operation [3] Core Competencies - Dajia's Home is revitalizing state-owned assets like Qiyun Mountain Villa in Hefei, creating a dual benefit of pension services and urban renewal [5] - The company has developed a robust core competency system, including experience management, digital operations, and chain management, and has established a "Senior Experience Database" to enhance service precision [5] Contribution to Silver Economy - The silver economy is viewed as both an economic and social challenge, and Dajia's Home aims to innovate within the "Urban Heart Pension" model to enhance the quality of life for seniors [5] - The company seeks to contribute to the development of the silver economy by providing high-quality elderly care that fosters familial bonds and ensures a healthy, happy retirement for seniors [5]