Moomoo Engages 3.4 Million NYC Commuters with "Trade Smart" OOH Campaign for Q4 Earnings Season

Core Insights - Moomoo has launched a strategic out-of-home advertising campaign in New York City targeting daily commuters to enhance brand visibility and user engagement during the Q4 earnings season [1][4][6] Group 1: Campaign Overview - The campaign runs from October 14 to December 13, utilizing digital boards at the World Trade Center station and in-train advertisements, reaching approximately 3.4 million daily commuters [1] - The initiative reflects Moomoo's commitment to a customer-first, data-driven strategy aimed at attracting traders of varying experience levels [4] Group 2: Creative Approach - Moomoo's campaign employs a creative strategy that goes beyond generic features, using industry insights and relatable scenarios to promote smarter trading habits [5] - The campaign is designed to create memorable reminders of Moomoo's data-driven advantages in high-traffic commuter environments [5] Group 3: Performance Metrics - Initial results indicate increased app downloads, brand visibility, and engagement across digital channels, with rising search interest in Moomoo in New York and New Jersey [6] - Cross-channel engagement metrics, including search engine marketing and app store advertising, have shown significant improvement [6] Group 4: Company Commitment - Moomoo's CEO emphasized the campaign's role in empowering U.S. traders through a data-first approach, enabling informed decision-making in a dynamic market [7] - The company is dedicated to providing user-friendly tools and insights to help investors make informed investment decisions [7][8]