Zhi Tong Cai Jing·2025-12-01 13:25Core Viewpoint - The ongoing "super cycle" in storage chips driven by AI is exerting significant cost pressure on global PC and mobile manufacturers, leading to anticipated price increases across the board [1] Group 1: Company Responses - Dell Technologies has issued a price increase warning, indicating that costs will ultimately be passed on to end customers, with a possibility of repricing certain products [1] - HP's CEO has stated the company is prepared to raise product prices if necessary, noting that memory costs currently account for 15% to 18% of typical PC total costs [1] - Lenovo Group plans to follow suit with price increases to counteract rising storage prices, having already locked in production capacity for 2026 to manage costs [1] Group 2: Market Trends - Storage chip prices have surged by 50% cumulatively since the beginning of the price increase phase, with 512GB chips rising nearly 500 yuan since October [1] - Counterpoint Research forecasts that memory prices are expected to rise by an additional 50% by the second quarter of 2026, suggesting that price hikes for mobile and PC products are inevitable [1]