Core Insights - The instant retail market is evolving from "delivery" to "quality delivery," leading to a tiered instant delivery service model [1] - Meituan has upgraded its "1-to-1 urgent delivery" service, while SF Express has partnered with restaurants to enhance delivery options [1] - The "exclusive delivery" service has seen a threefold increase in restaurant orders and significant growth in categories like fresh produce and cakes [1][2] Group 1: Service Upgrades - The "1-to-1 urgent delivery" service is characterized by punctuality, safety, and efficiency, expanding from personal urgent needs to broader consumer applications [1] - SF Express has implemented a full-channel order upgrade to "1-to-1 urgent delivery," enhancing brand image and ensuring consistent customer experience [1] - The average delivery time for "exclusive delivery" is reduced by 6 to 60 minutes compared to regular delivery, improving timeliness and safety [1] Group 2: Market Trends - Over 50% of consumers born after 1995 are willing to pay a premium for faster delivery, indicating speed as a key factor in purchasing decisions [2] - Consumers show a higher willingness to pay for services that offer added value and personalized experiences, making "exclusive delivery" a potential competitive advantage for businesses [2] - The collaboration between SF Express and SF Group provides a comprehensive solution for fresh produce, enhancing supply chain efficiency and market reach [2]
即时配送服务分层：“1对1急送”加速拓展多元商业场景