《中国金融》｜数字化助力贵金属纪念币存量市场效能提升

Core Viewpoint - China Gold Coin Group is the only state-approved company in China for the operation of precious metal commemorative coins, contributing significantly to cultural promotion and investment needs since its establishment in 1987 [1][2]. Group 1: Company Overview - China Gold Coin Group was established in August 1987 and is responsible for the design, production, distribution, and service of precious metal commemorative coins [1]. - The company has issued over 500 projects and 2,700 varieties of commemorative coins, establishing a unique sales management system in China [2]. Group 2: Market Development - The company has developed a multi-channel sales system combining direct sales, authorized retailers, and commercial banks, covering all provinces and cities in China [2]. - Recent years have seen the company focus on high-quality development through a boutique strategy and digital transformation [2]. Group 3: Digital Transformation and Innovation - The "Gold Coin Cloud" app, launched in 2024, serves as an official secondary circulation platform, enhancing market reach and efficiency [3]. - The company aims to integrate technology with its operations to drive the development of the commemorative coin market across various fields and scenarios [3][4]. Group 4: Key Strategies for Market Efficiency - The company is focusing on three core elements: the aggregation capability of internet platforms, an efficient low-cost supply system, and intelligent algorithms for precise supply-demand matching [4]. - The introduction of a "virtual inventory" model allows for decentralized management of product information and logistics, reducing costs and improving efficiency [4]. Group 5: Implementation of New Business Models - The company is innovating its business model to address challenges in traditional sales, focusing on digital activation solutions for the stock market [5][6]. - The "cloud shelf" model allows for a broader product range and enhances the ability of retail stores to meet diverse consumer needs [6]. Group 6: Digital Marketing Platform Achievements - Since 2019, the company has been advancing its digital transformation, culminating in the establishment of a digital marketing platform that supports B2C and B2B operations [7][8]. - The platform's launch in June 2025 marks a significant step in upgrading the commemorative coin industry’s retail and circulation processes [8]. Group 7: Future Development Phases - The company has outlined a three-phase implementation strategy for the "cloud screen" model, focusing on construction, promotion, and capability enhancement [10][12]. - The first phase aims to transition traditional sales to digital formats, while the second phase will focus on expanding the model's influence through systematic promotion [11][12]. Group 8: Long-term Vision - The company is committed to high-quality development and aims to leverage technology to enhance its market presence and cultural mission [15]. - The focus on digital channels and ecosystem building is expected to drive sustainable growth in the commemorative coin sector [15].