上海梅林破格转型——看老字号品牌的年轻化探索及其背后的产业革命

Core Viewpoint - Shanghai Meilin is actively transforming towards youthfulness by utilizing "black technology" packaging and "meal pairing" series fresh-keeping packages, resonating with modern consumers [1] Group 1: Company Initiatives - Shanghai Meilin is leveraging innovative packaging and product offerings to attract younger consumers in the competitive convenience food market [1] - The company has found a way to connect with consumers through precise understanding of young consumer needs [1] Group 2: Industry Recognition - Shanghai Meilin's parent company, Bright Meat Industry, has been recognized as a leading benchmark in food production and sales, winning the annual Seven Star Award at the 14th China Food Health Seven Star Awards [1] - This award signifies not only recognition of the company's commitment to food safety and quality assurance but also serves as motivation for traditional brands to rejuvenate [1]