Sparkle Is Back! Chrysler Pacifica and The Elf on the Shelf Create Holiday Magic Again This Holiday Season

Core Insights - Chrysler brand collaborates with The Elf on the Shelf for a holiday marketing campaign aimed at spreading Christmas magic through social media engagement [2][3] - The campaign features the Chrysler Pacifica, highlighting its family-friendly features and inviting consumers to share their own experiences with the Elf [2][3] Marketing Strategy - The campaign runs across Chrysler's social media platforms including Instagram, Facebook, TikTok, and Pinterest, encouraging user-generated content [3] - Consumers are invited to post photos of The Elf on the Shelf in their Chrysler Pacifica and tag @Chrysler, fostering community interaction [2][3] Product Features - Chrysler Pacifica is promoted as the official minivan of the holiday season, showcasing features like Stow 'n Go storage, Uconnect Theater system, and Stow 'n Vac for convenience during holiday travels [4][2] - The Pacifica is recognized as America's best-selling and most awarded minivan, with a focus on modern family needs and safety [2] Company Background - Chrysler celebrates its 100th anniversary in 2025, emphasizing its legacy of innovation and engineering excellence [2] - The Lumistella Company, which owns The Elf on the Shelf, operates globally in 29 countries and focuses on creating joyful family moments [2]