Goldman Sachs Acquires Innovator Capital Management

Core Insights - Goldman Sachs has announced the acquisition of Innovator Capital Management, adding $28 billion in assets under supervision (AUS) through 159 defined outcome ETFs as of September 2025 [1][5] - The acquisition aims to enhance Goldman Sachs' active ETF offerings amid increasing interest in active management strategies [1][2] - Defined outcome ETFs have shown significant growth, with a 66% compound annual growth rate (CAGR) since 2020, contributing to the overall active ETF market growth of 47% CAGR [3] Company Strategy - Bryon Lake, chief transformation officer at Goldman Sachs Asset Management, emphasized the early stage of innovation in the defined outcome space and the growth opportunities it presents [2] - The addition of Innovator's product range is expected to be a key catalyst for Goldman Sachs, particularly in appealing to advisors focused on risk mitigation for clients [2][5] - The acquisition positions Goldman Sachs among the top ten active ETF managers globally, managing over 215 ETF strategies and more than $75 billion in global AUS [5] Market Trends - The global active ETF market has reached approximately $1.6 trillion in assets under management (AUM) [3] - Defined outcome ETFs, such as the Innovator U.S. Equity Power Buffer ETF – January (PJAN), utilize derivatives and options-based strategies to provide downside protection and enhanced yields for investors [4]