西北首家市内免税店落地西安 “免税+文旅”解锁古都消费新场景

Core Viewpoint - The opening of the first city duty-free store in Xi'an marks a significant milestone in filling the market gap in the northwest region, enhancing consumer experience and contributing to the city's consumption upgrade [1][12]. Group 1: Store Overview - The Xi'an city duty-free store, a collaboration between China Tourism Group's China Duty Free Group and Western Airport Group, spans 2,050 square meters and employs an innovative "duty-free + cultural tourism + consumption" model [3]. - The store operates on a dual-track model of "duty-free + taxable" to cater to both outbound travelers and local residents, offering a diverse range of products from luxury goods to local cultural items [3][5]. Group 2: Consumer Experience - The store emphasizes an immersive shopping experience, featuring dedicated areas for brand experiences, a whiskey bar, VIP services, and social interaction points, enhancing the overall consumer engagement [5][7]. - Local residents have shown interest in the store, with many visiting for leisure and social activities, indicating a successful integration of shopping and cultural experiences [7][9]. Group 3: Cultural Integration - The store incorporates elements of Xi'an's rich cultural heritage into its design and product offerings, creating a unique shopping environment that reflects the city's historical significance [9][10]. - Cultural products, such as those inspired by local icons like the Terracotta Warriors, have been well-received, suggesting a strong consumer interest in culturally themed merchandise [9][12]. Group 4: Economic Impact - The establishment of the duty-free store is pivotal for Xi'an's development as a distinctive international consumption center, stimulating high-end consumption and attracting both domestic and international tourists [10][12]. - The innovative model aligns with Xi'an's strategic focus on integrating cultural tourism and consumption, fostering a positive cycle of cultural engagement and economic growth [10][12].